FAQ

Simple: agents who include Location Certified in their pitch to home sellers have a much better chance of getting the listing. Why? Because sellers want their home to stand apart in the marketplace, especially for the quality locational attributes represented by "A Location Certified™ Home." It instantly tells buyers (and other agents) that this home is independently certified to be nestled in a quiet setting free of regular traffic, with low crime and served by good schools.

Agents who include Location Certified in their pitch to home sellers simply have a much better chance of getting the listing. The reason is simple: sellers want their home to stand apart in the marketplace especially for the quality locational attributes represented by "A Location Certified™ Home." It instantly tells buyers (and other agents) that this home is independently certified to be nestled in a quiet setting free of regular traffic, with low crime and served by good schools.

Home sellers want to get the best sales terms and the Location Certified designation helps them get it. Many buyers have a strong preference for a home that is located in a quiet neighborhood with low crime and good schools. Studies show that many buyers are willing to make compromises in exchange for such locational qualities (pay a bit more, get a smaller home, commute a bit farther). It sounds obvious and yet until Location Certified, there was no way for a seller to easily convey to the market that their home is located in exactly the type of setting they seek.

Everyone who registers for this website (you must be a licensed real estate agent or their designee) can easily type in an address and see within a few seconds whether or not the address will pass our test and is eligible for certification.

To receive (or be eligible to receive) the status of "Location Certified™" a submitted address must receive from our automated screening system a passing score on traffic, crime, and schools. All three must achieve a passing grade to qualify. The score is completely independent of the building or structure that is on the property.

Many properties will not achieve certification and this is key to its value for all users: home sellers, agents, and buyers. Failing to qualify for certification means only that the address provided either could not be accurately assessed by our data-driven algorithm or that one or more of our criteria was not met. For these properties, we suggest that the listing agent consider touting other attributes of the property, such as being close to major routes or for the appealing qualities of the interior. If the submitter of the address feels that our system did not work properly (either in passing or failing), they are encouraged to submit the address to us via email at the SUPPORT menu. We will carefully analyse the data sources that lead to the conclusion and report any concerns to the provider(s).

Yes! This service is in full compliance with the Fair Housing Act, in letter but more importantly, in spirit. This service is designed to help all buyers regardless of race, national origin, religion, sex, disability, or presence of children, find the best house for their needs, wants, and budget. Eligibility for Certification is not based on the physical condition of the property, its price, size, or any factors beyond the ones mentioned (proximity to busy roads, performance of the schools serving the property, and local crime rates). Very expensive mansions may fail to qualify while the most modest homes may qualify. The reverse situation is equally likely.

Read about the Fair Housing rules for advertising here.


Read about the myths of fair housing rules for real estate advertising by a director of the California Association of Realtors here.

Using the address supplied by the user (who must be a licensed real estate agent or their designee), we leverage public and private data sources for crime statistics and process them through our proprietary algorithm to assign a "pass" or "fail" grade. Crime statistics include but are not limited to personal crime (assaults, physical harm, and worse) and property crime (theft, vandalism).

Using the address supplied by the user (who must be a licensed real estate agent or their desigee), we leverage public and private data sources for potential street traffic and process them through our proprietary algorithm to assign a "pass" or "fail" grade. A passing grade indicates that the address is far enough away from busy roads so as not to be adversely impacted by their noise or vehicle flow.

Using the address supplied by the user (who must be a licensed real estate agent or their designee), we leverage public and private data sources for school performance and process them through our proprietary algorithm to assign a "pass" or "fail" grade. A passing grade indicates an acceptable level of overall school performance for the public schools to which an occupant of the provided address may enroll.

Only licensed real estate agents and their designated associates can use this service. We require each user of our service to provide their real estate license number.

Location Certified™ is used to enhance the marketing of properties that are under contract by a listing agent. As such, only trained, licensed agents are permitted to generate and use the certificate and other materials we provide to help differentiate the property from others in the market. Although every effort is made to assure that the data services we use for certification are accurate, we also ask that real estate agents who use this, in observance of their professional code of ethics, bring to our attention any errors or inaccuracies they notice when using it. For this reason, we cannot allow the service to be used by the general public.

Reserving an address for yourself will prevent all other agents from testing it and from obtaining a certificate and other marketing materials. Reserving means you can tell the potential listing client that you are the only agent who can include this powerful enhancement tool as part of the marketing plan. Reservations can be renewed without limit but once they expire, any other agent can reserve it for themselves. Only addresses that pass the eligibility test can be reserved.

Yes. Reservations expire 21 days after they are created. You can extend your reservation prior to expiration or - unless someone else reserves it - you can reserve it again. We will alert you by email to your registered address approximately one day before it expires.

Yes. Certificates automatically expire 90 days after they are created. After they expire, the address can be retested and certified again.

Go to the "VERIFY CERTIFICATE" menu and type in the address. If you have the ID number from the bottom of a Certificate, you may use that instead. If the listing is valid, you will be shown the Certificate. If it is not valid, you will be shown a message and we will be alerted. Please also alert us of any properties being falsely promoted by using the SUPPORT menu.

We would love to hear from you and read all messages every day. Use the SUPPORT menu to send us a note. If necessary, be sure to provide us with either the email address you used at registration or include your username with your message so that we can see if something is wrong from our side.